When you meet someone at a dinner party and they spend the whole evening talking about themselves, you don't trust them. You just feel sold to. Your customers feel the same thing when they land on your website.

Every fundamental principle of good marketing was true before the internet existed. The web didn't rewrite the rules. It just removed the places to hide when you ignored them.

The word "brand" gets used hundreds of times a day by marketers, executives, and consultants. Most of them mean something slightly different. Here is what the evidence actually says.

The effects of color psychology in branding run deeper than you might have thought.